Crafting a master plan for public art in Roswell

Public art helps to define a city by honoring its history, celebrating its culture, and creating rich experiences for residents and visitors alike. Art activates spaces and invigorates commerce—and brings smiles and inspiration to folks of all ages, day in and day out.

Roswell Arts Fund was contracted by the City of Roswell to develop a strategic plan and community-wide vision for how public art can be integrated into the framework of the city of Roswell.

That process began with engaging a consultant to help create the public art master plan in the fall of 2016. The plan, completed after five months of study and input from over 1,900 residents, was presented to Mayor and City Council in March 2017. (To view the entire plan, please click on the button, above right.)

Why does Roswell need a public art plan?



The main objective for the Roswell Public Art Master Plan is to knit our diverse community together by defining and implementing our expression—our signature—to the world. The people of Roswell are creative, spirited, and ingenious. The public art master plan sets the standard for how we begin to implement and enjoy public art; it also celebrates our community’s artistic vitality.

Public art helps us celebrate our heritage, communicates our direction, and characterizes our sense of place. Thoughtfully implemented public art will define “Roswell” to ourselves and project our special qualities and competitive advantages to visitors and investors. In this way, our Public Art Master Plan doubles as an important economic development tool.

What does the plan contain?

The final Public Art Master Plan was presented on March 27, 2017. Over 1900 Roswellians participated in various stakeholder events to share their vision and ideas.

Key recommendations include: 

  • A vision of public art that captures Roswell’s desired sense of place and incorporates Public Art objectives as stated in the recommendations of the Imagine Roswell Arts & Culture 2030 study

  • Public Art policies, procedures and organizational structure to successfully execute and maintain Public Art; policy (percent for art, temporary art, integration of aesthetic elements and architecture design) and govern projects, art/artist selection, donation, maintenance, conservation and accessioning through a collaborative process between elected officials, city departments, city organizations/businesses and community members

  • Implementation steps (short, medium, and long term), conceptual projects and programs, and associated costs

  • Future funding strategies

  • Priority locations for site specific public art (gateways, parks, new and existing development) as well as priorities for aesthetic architecture integration (functional signage, bike racks, utility boxes, bus shelters, benches, etc.) for both permanent and temporary installation

  • Content guide, including the critical elements of the content, to the Roswell Arts Fund so that a public art brochure can be developed

This public art master plan provides a strategic direction and community-wide vision for how public art can be integrated into the framework of the city.

If you would like more information on the Public Art Master Plan contact