Imagine: A Performing Arts Center

Feasibility report presents possibilities and vision

Imagine a space for music, theatre, and dance…a place where community members gather to enjoy a favorite band, a poetry reading, or ballet production…a destination for entertainment, inspiration, and laughter…and opportunity to showcase emerging talent and bring world-class performances to our city.

“Is there a niche market that Roswell could serve with a state of art, multi-use performance theatre?” That was the question posed in phase one of the Performance Space Feasibility Study, and the answer was a resounding “Yes!" 

On Thursday, May 31, the Steering Committee heard from our consultant partners, DLR Group/Westlake Reed Leskosky/Arts Consulting Group that Roswell’s unique location and character offer several possibilities. The group reviewed themes that emerged from extensive interviews and conceptual drawings of what a theatre could look like on several different locations. 

The Performing Arts Center envisioned includes approximately 35,000 feet to provide for adequate performance, support, and public spaces. A main theatre would seat a minimum of 500-600 people; a black box (designed for a multiple purposes) will entertain 200 and serve as a special event location when not in use.

A welcoming space

The consultants determined that the ideal location will be walkable with easy access to the Canton Street dining and retail. An architectural design is envisioned that will embody what is unique and desirable about the City of Roswell, drawing elements from historic buildings in the downtown area. Many of these buildings include front porches, a warm and inviting feature that offers an opportunity for an informal but elegant design.






A performing arts center could serve as Roswell's "veranda"— a place where residents gather to enjoy a wide variety of performing and visual arts and welcome diverse range of patrons from near and far. The Performing Arts Center has the potential to drive economic development, increase tourism, reflect our local pride, and activate our tag line, Modern Spirit. Southern Soul. This space will brand Roswell as a place to live, work and play. 

But this is only a vision. Phase two of the study will clarify the ideal size, location and funding opportunities, and challenges. We will know more about next steps after final budget decisions are made by the City Council, end of June. Stay tuned!

(Updated June 7, 2017)

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